Having been a part of this industry for the past 5 years as an influencer and 4 years as a Personal Trainer, I have become increasingly aware of a huge number of things that I disagree with.
But instead of bitching and moaning about it, I decided to come up with a solution. So here it is…my passion project and the business I have been working on for months and will be working on for the foreseeable future!!
THE MISSION STATEMENT
To build a successful gym brand that is founded on the 3 key principles of overall health and wellbeing; Exercise, Nutrition and Mental Health that will ultimately rival the biggest gym chains in the UK.
After working as Personal Trainer and being part of the Fitness Influencer community online, I have identified a problem in the industry. It is so entwined with diet culture that gym-goers feel pressure to fit in to societies ideal body type so that they may feel accepted. This causes a negative relationship with exercise, an abuse and misunderstanding of nutrition and a neglect of the impacts it may have on a persons mental health.
The industry has focused on body transformations and weight loss for too long. Diets don’t work long term. It’s time to bring a different approach that I truly believe will help change the lives for the people who need it the most.
My aim is to create a weight neutral gym that focuses on a clients physical AND mental health. I want the gym environment to be a place where people feel inspired and excited to exercise for benefits beyond aesthetics, where in-depth nutrition advice is given by qualified professionals and regular mental health checks with an in house therapist is standard practice.
The focus is on HEALTH. On COMMUNITY. On creating a SUSTAINABLE lifestyle. On having a DIVERSE and compassionate team that truly represents a cross-section of society; different body types, ethnicities and skills. And creating a method that helps combat the public health crisis.
I won’t lie; it’s pretty intimidating to put this out there in such a bold way. But I don’t want to shy away from having an opinion, and using my time and energy to create the change I so strongly believe in. Already just telling you, it’s like a weight has been lifted. I know that I won’t be able to make this happen without you, your feedback and your support! So please stay tuned across my platforms (particularly Instagram and YouTube) as I plan to document and share as much of this process is possible.
It’s time for the next chapter of my career, and I can’t wait to bring you with me…